I'm a design leader who sets standards and taste. I work from first principles — defining what the experience should be before anything is clearly defined.
I enjoy the crossroads. My career began at the intersection of design, writing, and strategy — and every role since has asked me to operate where those things meet. That's not a coincidence.
Most recently I was defining Square's AI-native product experience — including an AI COO layer built on top of the Square seller platform.
Before that I led product and content designers at Cash App, TikTok, and Spotify. Across all of it, I've been most interested in the same question: what does it look like when design is the taste function, not just the execution layer?
I also have a thing with prints and really love dramatic floors.